How to take the perfect head-and-shoulders photo

Don’t pose with a phone in your ear

The art of the business headshot is in the eyes they tell the story. In the photo shoots, asking our clients to talk about their profession &  practice, and what they loved about it, would bring a smile not to their teeth but the eyes. This would make the perfect business headshot, the smile was just in the eyes — the teeth were not needed. The photo would communicate the warmth, openness and competence of your personality.

The following tips on how to take the perfect  headshots:

• Do wear a favorite business outfit, appropriate to your marketplace, that is comfortable and that you love.
• Do hire a professional portrait photographer. 
• Do go to a studio, or choose a location that represents your style
• Don’t strike a dramatic pose. Remember, this is not an audition for a role in a soap.
• Don’t cross your arms. It is a signal that you are unapproachable and set in your ways.
• Don’t pose with a phone in your ear. This says, I am too busy for you!
• Don’t pose with your dog, cat or horse. This is a case of too much information.
• Don’t pose with your significant other, if he/she is not in the business with you. Don’t pose with your child/children, as it confuses the onlooker.

Professional headshot can be the difference in an agent winning and losing business.  You should  updated every two years, to stay current in your look. Remember you are selling yourself first.  If you look like something other than your headshot you can loose trust with your prospective client.

80 percent of homebuyers begin their search online, so a real estate agent’s online presence is crucial with the headshot playing the most important role.

A professional photograph speaks volumes to potential clients. They are seeking to hire a someone who conveys trust, honesty and integrity, and your appearance on your business cards, website and social media sites is the first impression you give them. 

Studies show that with the right photograph, you can actually win business. Your headshot should be used as a marketing tool to brand yourself, attract clients and help you stay memorable in your competitive industry.  An unflattering or unprofessional headshot can, in turn, hinder your business and cause you to lose potential clients to your competitors.

Surveys show that 100 percent of respondents feel more comfortable hiring people with a professional photograph. It gives clients the idea that you hold yourself to a high standard and do things properly at 110 percent.

A professional, flattering, appropriate headshot on your social media sites, website, business cards and/or marketing materials is crucial in creating a memorable first impression and building your brand.

Consumers are looking to hire someone they can trust, so let your photo be modern, simple and realistic.

Just because your friend has a great oven doesn't always mean he is a great chef. The same applies to your friends with great cameras.  Not all are great photographers.  Hire a trusted and tried photographer who will bring out the best you in your photo.

For more information or to schedule a consultation or session please call Mikel at Mikel's Photography & Design @ 702-564-7166