RESEARCH: REGARDLESS OF THEIR AGE, CONSUMERS WANT PRINTS
Consumers of all ages value printed photographs. While popular culture stereotypes may have you believing that millennials are only interested in digital photographs, research by PPA shows they want to buy printed photographs just as much as older clients do. In fact, there was no significant difference between millennial (born 1981-1996), Generation X (born 1965-1980), and baby boomer (born 1946-1964) consumers in their desire to purchase prints after a session with a professional photographer, as seen in the data below, which reflects the opinions of all adult consumers surveyed.
Our client loves seeing their images on their wall.
They have several options for a beautiful wall collage, or a carefully placed image of the entire family displayed in a prominent place for all to enjoy. On the walls in their homes there deeper & ongoing connection to their family member that are not living at home. Unlike Social Media platforms were they are only relevant for a few day & then gone. Albums are a great way to show case your family too.
Prints are important because it increases self-esteem for children
Prints are important because it increases self-esteem for children to see their portrait hanging on a wall. It has been proven in psychological studies that they feel more connected, and it helps them know they’re important in that family. So I think that alone is a good enough reason to have a family portrait on your wall.
Children whose parents display family photographs in the home grow up with greater confidence and sense of belonging, it has been revealed.
Photography in the home reportedly makes children feel valued and gives them a rich understanding of where they come from.
Research conducted by Venture New Generation Portraits found that the number of photographs parents display of their children is heavily influenced by how many photos of themselves they remember in their homes when growing up.
Professor Geoff Beattie, Head of School and Dean of Psychological Sciences at the University of Manchester: 'We cannot underestimate the power of photographs to keep us feeling linked to others and belonging. They cement us into our networks.
'For children in particular, looking at photographs is part of the socializing process; learning who you are and where you fit into the family. By displaying photographs of our children at different stages of their lives, we are making a very public statement that we are proud of them.'
When you look at the past generations, your parents, grandparents & even Great Grandparents, many of us have photos of them both casual & in a formal portrait. We see where we got the dimples from, or the cute apple cheeks. We see ourselves many times in these photos. What will our children, grandchildren or great grandchildren see? How will they know who they look like or who they belong too?
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